Natalie B. Lazo:

Artist, Web Designer, Fire Personified.


This was a quick job that lasted just a few months for a NYC-based SaaS company, Indicative.


With a referral from an old colleague of mine who does develpment for Indicative's SaaS product, I was able to come in to solve some quick PR/ Marketing pushes that they had in development, including some print collateral as well as some hi-fidelity mockups. In the course of a few months, I ran the gambit with email template design, the design of some print collateral for their talks and events, and also some handout collateral for their podcast, Deciding By Data.

The Results:

Even though this job was part of a transitional period for me between major full-time gigs, Indicative gave me the chance to come on board and do what I do best - which is design for amazing SaaS products that I truly believe in! Below are a few of the samples from my time with Indicative.

Deciding By Data Bi-Fold print collateral:

Indicative at a Glance one-pager: